This Privacy Policy outlines the collection, usage, and sharing practices regarding your personal information when you visit our website or make a purchase.

Collected Personal Data:

**User Data Collection:**

1. **Device Information:**

   - When you access the Site, specific details about your device are automatically gathered. This includes:

     - Web browser information

     - IP address

     - Time zone

     - Installed cookies on your device

   - Moreover, as you navigate the Site, we record details such as:

     - Web pages or products viewed

     - Referring websites or search terms

     - Interaction patterns with the Site

-We utilize a range of technologies to gather Device Information, including:

     - **Cookies:**

       - Data files placed on your device with unique identifiers.

      - **Log files:**

       - Record actions on the Site, capturing data like IP address, browser type, and date/time stamps.

     - **Web beacons, tags, and pixels:**

       - Electronic files that document how you navigate the Site.

2. **Order Information:**

   - When making a purchase or attempting to do so on the Site, specific details are collected, including:

     - Name

     - Billing address

     - Shipping address

     - Payment information (credit card numbers)

     - Email address

     - Phone number

**Utilization of Personal Information:**

1. **Order Information Usage:**

   - We employ the Order Information gathered primarily to fulfill orders placed through the Site. This involves:

     - Processing payment information

     - Arranging shipping

     - Providing invoices and order confirmations

   - Furthermore, we utilize Order Information to:

     - Communicate effectively with you

    - Evaluate orders for possible risks or fraudulent activity

     - Tailor information or advertising related to our products or services

2. **Device Information Application:**

     - The Device Information collected serves several purposes, including:

     - Assisting in screening for potential risk and fraud

     - Enhancing and optimizing our Site      

     - Assessing the success of our marketing and advertising campaigns

Disclosure of Your Personal Data:

1. **Collaboration with Service Providers:**

   - In order to effectively utilize your Personal Information, we collaborate with third-party entities. An instance of this collaboration is our reliance on Shopify to operate our online store. 

2. **Insights through Analytics:**

   - To gain insights into the usage patterns of our customers on the Site, we leverage Google Analytics. For a comprehensive understanding of how Google handles your Personal Information, refer to: [Google Privacy Policy](https://www.google.com/intl/en/policies/privacy/). 

3. **Legal Compliance and Protection:**

   - Your Personal Information may be shared when required to comply with applicable laws and regulations. Such sharing is also undertaken to safeguard our rights and interests.

**Tailored Advertising Approach:**

At our core, we utilize your Personal Information to curate personalized advertisements and marketing communications that align with your potential interests. Opting out of targeted advertising is within your control, and you can exercise this choice through the following links:

- **Facebook:** [Facebook Ads Preferences](https://www.facebook.com/settings/?tab=ads)

- **Google:** [Google Ads Settings](https://www.google.com/settings/ads/anonymous)

- **Bing:** [Bing Personalized Ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

**Data Practices and Do Not Track:**

Please be aware that our data collection and usage practices on the Site persist unchanged, even if your browser signals a Do Not Track request. We respect your privacy preferences, by upholding our commitment to transparency and consistency.

**Order Data Maintenance:**

Upon ordering through the Site, we retain your Order Information in our records until you opt for its removal.

**Policy Updates:**

To align with evolving practices or for operational, legal, or regulatory considerations, we reserve the right to periodically revise this privacy policy.

**Contact Information:**

For additional details regarding our privacy practices, questions, or to file a complaint, please reach out to us via email at lumelightcompany@gmail.com